
Nortek strengthens Asia-Pacific presence with new Singapore office
- Company & product news
Located in District 12 of Singapore, the new office offers a gateway to an already buoyant Asia-Pacific region where the group has existing offices in Japan and China, as well as a network of distributors. This strategic move will ensure local customers receive excellent service from a dedicated local team, while enabling collaboration within the global network to continue flourishing.
General Oceans has 18 offices worldwide, including Sydney, London, San Diego and Oslo, and plans to expand to more territories in 2026. About the new office, Nortek founder and General Oceans President, Atle Lohrmann, said:
“Establishing a regional office in Singapore marks a strategic step in our ambition to grow across the Asia-Pacific region. By representing Nortek, Tritech, and Klein under one roof, we’re strengthening our local presence, improving responsiveness, and positioning the group to better serve key science, defense, and industrial markets in the region.”
With this new workspace, General Oceans expects to see an increase in sales from the Asia-Pacific region, as well as diversification of customers thanks to local knowledge and support. This next step aligns with its mission to empower the Blue Economy through advanced ocean technology. The group’s global reach is fundamental to its business model: opening new markets to each acquisition through an extensive global sales network.